Scoot's 2019 rider survey results are in!
September 3rd, 2019
At Scoot, we are proud of the mobility options we provide our riders, helping them to get where they need to go, in a fun, fast and affordable way. In a survey of nearly 3,000 riders we ran as part of our permit to operate in San Francisco, 87% of respondents reported liking or loving our kicks, and 98.3% liking or loving our motos. (This survey is from before we launched our new fleet of Scoot kicks, and we’re sure the number would be even higher now!).
Liked or Loved Our Kicks!
Our riders are using both kicks and motos to get around in their everyday lives: for both modes, over 35% said they used them to commute to and from work, the biggest share of all uses. These trips are overwhelmingly saving people time, with 87% of both kick and moto riders saying they got to their destinations faster than they would have done otherwise, and 30% saying they chose a Scoot (kick or moto) because they were the most efficient way to get where they needed to.
(…and the average commute in SF is 33 min!)
When it comes to getting people out of cars and onto sustainable modes, our offerings really seem to shine. Kick scooters in San Francisco are perfect for shorter trips filling gaps to and from public transit, and riders know this: fully 19% of kick scooter users said their top use of our kicks is to connect to public transit.
And both kicks and motos are perfectly suited to serving the over 45% of US car trips that are under 3 miles. In San Francisco, a significant number of these trips are made by vehicles operated by TNCs: the SFMTA estimates that in 2016, 20% of all intra-city VMT (vehicle miles traveled) was taken in a ridehail operated vehicle, and between 2010 and 2016 half of all increases in congestion could be attributed to TNCs. The most shocking part: the average trip length in a ridehail vehicle was only 2.6 miles, a distance one can easily cover in a moto or on one of our new powerful environmentally friendly kicks.
Scoot’s kicks and motos have already been taking a bite out of these numbers. For their most recent trip, 32.2% of survey respondents would have otherwise used a ridehail vehicle. If everyone replaced their trips at this rate, in September 2018, miles traveled by cars in the city could have been reduced by 10.7 million every month. When discussing overall change in use, 44% of kicks riders and 60% of moto riders said they had reduced their use of ridehail services.
Scoot Vehicles Could Drastically Reduce TNC Vehicle Miles Traveled
So, how do we get more people to scoot? Some of it comes down to supply. Over 90% of both kick and moto riders said they would ride more if there were more vehicles near their home; with the number of allowed Scoot kicks currently capped, there is a terrific opportunity to help solve this issue and get more people choosing not to drive in San Francisco. The other aspect is more places to ride. 66.8% of kick riders, and 47% of moto users, said they would ride more if traffic were calmer, and 84% of kick users wanted more dedicated places to ride, including more protected bike lanes. We fully support the Mayor’s Office and SFMTA’s Vision Zero efforts to build 20 miles of protected bikeways over the next two years. Scoot is partnering with SFMTA and other San Francisco organizations to help make streets more enjoyable and safe for everyone
84% of kicks riders wanted dedicated places to ride
It is clear that we are still at the early stages of a two-wheeled electric revolution in San Francisco. We are proud to serve our riders, and of our strong partnership with the city, and look forward to growing our service in the months and years to come.